Russell Matson
Criminal Defense Marketing • Local SEO • Consulting

Start with the audit. Keep going only if it makes sense.

Every engagement starts the same way: a one-time audit. After that, some firms hire me monthly and some don't — both are fine. If you do continue, the monthly fee depends on the services involved and the size of the market I'm covering for you.

STEP 1 — ONE TIME

SEO & Marketing Sprint — Criminal Focused

A one-time audit of your criminal-defense firm's website, search visibility, Google Business Profile, reviews, intake process, competitors, analytics, and current marketing vendors. Includes prioritized findings, practical recommendations, and a strategy meeting to determine the highest-value next steps.

$2,000
one time
Pay for the audit →
Then, only if it makes sense
STEP 2 — MONTHLY, OPTIONAL

Monthly Visibility Oversight

Ongoing monthly monitoring and reporting of your firm's search and AI visibility. The fee scales with the geographic market being covered.

Monitoring Only

Reporting, no active work
$1,000
per month

Ongoing monthly monitoring and reporting of your firm's AI search visibility. By itself, this does not include adding or modifying webpages, or reviewing client analytics, intake, or your sales funnel.

Subscribe — $1,000/mo →

Standard Region

Larger geographic regions
$2,000
per month

Monthly visibility oversight covering larger geographic regions.

Subscribe — $2,000/mo →

Largest Region

Largest MA regions
$2,500
per month

Monthly visibility oversight covering the largest geographic regions in Massachusetts.

Subscribe — $2,500/mo →

Not sure which one fits, or want to talk it through first? Email Russell before choosing a monthly tier — the audit is the only step that's the same for everyone.