Before I advised anyone on legal marketing, I built one of the earliest and most visible criminal defense web presences in Massachusetts — and ran the practice behind it for more than two decades. Everything I recommend, I have already done with my own name on it.
Email Russell See ServicesTwo decades of criminal defense practice, a pioneering statewide web presence, a published book, and press coverage — all verifiable, most of it still online.
I founded my criminal defense practice in 1998 and appeared in every district court in Massachusetts, handling everything from first-offense OUI to serious felonies. I grew it from a solo shop into a multi-attorney firm.
I built the first Massachusetts attorney website dedicated entirely to DUI defense, then a network of statewide sites that held top search rankings for the most competitive criminal defense terms for years.
I wrote the book on winning clerk magistrate's hearings in Massachusetts — a guide still cited and used by defendants and lawyers across the state.
Reporters called me when Massachusetts OUI law changed. I was quoted in Mass Lawyers Weekly, the Boston Herald, and the Patriot Ledger, and interviewed on Fox 25 News Boston.
I lectured for the Massachusetts Continuing Legal Education (MCLE) series on Registry and driver's license issues in OUI cases, and trained at National College for DUI Defense sessions at Harvard Law School.
I co-founded GetLawyerLeads.com, one of the first legal internet marketing companies in the region, connecting criminal defense attorneys with search-driven client inquiries.
A guide to fighting and winning clerk's hearings in Massachusetts courts. The clerk magistrate's hearing is an obscure but powerful stage of a Massachusetts criminal case — often a defendant's first and best chance to make a charge disappear before it ever becomes a criminal record. I wrote the book because nobody else had.
Why it matters for marketing: content built on genuine, court-specific expertise is exactly what wins local search and AI-driven referrals. This book is what that looks like.
View the book on AmazonWhen Massachusetts drunk driving and license laws changed, media outlets came to me for plain-English answers.
On-camera and on-stage, talking through the same issues criminal defense clients and attorneys deal with every day.
On-air interview on Massachusetts DUI law and license consequences.
News segment on Massachusetts hardship licenses, featuring Russell Matson.
Speaking at Boston Common on marijuana law reform and how courts and police are adapting.
Most legal marketing consultants have never taken a call from a client in a holding cell, never explained a fee at a kitchen table, and never watched a case fall apart because intake dropped the ball. I have.
That experience is why my advice starts with signed cases, not vanity metrics. I know what a good lead sounds like, what a strong service page has to say to a scared person at midnight, and what a clerk magistrate's hearing inquiry is actually worth to your practice.
Get an experienced, independent review of your website, search visibility, and intake — from someone who has actually run the kind of practice you run.
Start with the audit → Contact Russell Matson