No discovery call, no drip sequence, no "10 Tips for Law Firm SEO." Just the same stories that are already on this site - real places, real cases, real history - and whatever I actually learned marketing-wise from each one. Free, no spam, unsubscribe whenever you want.
The newsletter is a repackaged version of pages like these - real place, real story, one thing it teaches about marketing.
The audience sees the truth in ten minutes. It took Massachusetts 330 years. Why owning your worst story beats hiding it.
The judge-by-judge notes that actually won cases, and why a firm needs the same kind of data on its own marketing.
Both sides of the lead-gen table, and what that taught me about renting attention versus owning it.
I write these because I already have the material - twenty-some years of courtrooms, a band nobody can find online, a career's worth of places that turned out to teach something. The newsletter just gets it to you without you having to go looking for the next one.
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