The Hotel Coolidge connection
I stayed at the Hotel Coolidge. It was also where I stayed the night after my honeymoon. Returning this year was both practical and personal: somewhere to stay, and somewhere with a place in my own history.
That is the beginning of my Vermont page. No sweeping declaration that I have personally mastered every town, mountain, and maple-related commercial enterprise in the state. A hotel I returned to. Three visits. An actual connection.
And there is a courthouse
The Vermont Judiciary lists the Windsor Criminal Division at 82 Railroad Row in White River Junction. For current location and contact information, use the official court listing.
For a former criminal defense lawyer, that puts another layer on the town. A place can be a stop on the way to Burlington, a hotel connected to a marriage, and a place where somebody else is having the most consequential morning of their life.
That is an observation about the town, not a claim that I have practiced in this court. My work here is marketing and consulting for criminal defense lawyers.
What I bring to a Vermont firm
I have run a criminal defense practice. I have hired people, supervised associates, and watched compensation change which calls get returned. Those experiences shape the questions I ask about a firm’s website and intake.
Can a prospective client understand what you handle? Does the page answer the question that brought them there? Does somebody respond when they call? Are you building a recognizable body of work around the communities and courts that actually matter to your practice?
A Vermont lawyer supplies the local practice knowledge. I bring the experience of operating a defense business and turning specific knowledge into material people can find, understand, and remember.
Work in Vermont criminal justice?
I would like to hear from people working across the system. Join me for a brief Zoom conversation about your work and the community you serve.
A page with somewhere to go
I expect to revisit Vermont roughly every month or two. White River Junction and Burlington give this page its starting geography. Further visits, observations, and videos can add detail as I go.
That is also a useful way for a firm to approach its website. Start with the real material you have. Give it a home. Add the next useful piece when you have something specific to contribute.
A modest page with a real story is a better foundation than five impressive paragraphs about “serving the entire region” that could have been written without leaving the office.
More Vermont videos
Quick looks from White River Junction, Burlington, and around the state.